Hello, everyone! What’s going on? I hope you’ve been well, and I hope you’re proud of me being so consistent with my newsletters and YouTube videos (Please tell me you are, I need all the reassurance in the world after being out of commission for almost a year🥺)

Do you remember a few months ago how Zomato introduced their “Pure Veg Fleet” to handle vegetarian food exclusively. Yeah, not their best moment…

Thanks to the socially conscious, there were plenty of debates and discussions talking about how dangerous it would be to demarcate a food delivery executive by their literal uniforms; especially in a political climate where we constantly witness mobs lynching Muslim men for consuming or trading what is claimed to be beef.

While Zomato reconsidered their idea of having separate uniforms after the criticism, it does not change the fact that the dichotomy between “pure veg” and “non vegetarian” food is inherently casteist, and companies like Zomato do make use of it, reinforcing Brahminical Hegemony.

I made a YouTube video attempting to deconstruct the notions of purity and pollution, especially those pertaining to dietary practices; particularly those imposed by Brahmins on the Non-Brahmin majority.